Responsive web design is one of the most popular website designs on the market today. Many business owners want to have a good responsive website for promoting their products or services. It is a type of website design that allows your pages and websites to display on any device with different screen sizes. When your website has a responsive design, your readers can get access to your website via desktop, tablet, laptop, smartphone, and many other mobile devices. This type of design becomes an essential tool for all people who want to boost their digital presence on the Internet.
How Does a Responsive Website Work?
In a regular / non-responsive website, all of the CSS files and other files are designed to govern the look of the website on a single device. These files are only applicable to one screen size only. Therefore, it may bring a limited option for the readers. On the other hand, the responsive website will apply several alternative sets of CSS files depending on some devices.
The website will look and respond differently based on the devices used. For example, on the desktop version, your website will have a horizontal navigation menu. On the mobile device version, your website has a vertically-aligned menu with large text that can be seen easily.
Why Should You Consider Using a Responsive Web Design?
If you are planning to promote your business via your website, you need to consider using the responsive web design for your website. Here are some good reasons why a responsive website design can be a perfect choice for you.
Attract a lot of visitors
As all of you know, more than 50 percent of the world-wide traffic comes from tablets and smartphones. You can target any of these people for visiting your website. Your responsive website can attract a lot of visitors to visit and read the whole content from your site.
Increase your conversion rate
This is another benefit that you will get from responsive web design. Most potential buyers are going to buy any products or services from their mobile devices. When your website has a responsive design, your customers can make orders at any time they want. They will be willing to purchase any products or services from any websites with a responsive design. A higher conversion rate can offer higher sales and profit for your company.
Good for SEO
If you use Google as your promotional tool, you should consider using a responsive design for your website. Google loves any websites with responsive design because these websites can be very convenient and comfortable for the users. Many pieces of evidence show that the web site’s ranking is affected positively by responsive design. This type of design can be used to boost the overall ranking of the website significantly. You can see a lot of mobile-friendly websites that can rank on the first page of Google easily.
There are many other benefits that you can get from this responsive design. It is a good idea for you to start using this type of web design in your website. You can hire a professional website designer who knows how to create a responsive website for your company.